Consider the most important features of the product that will be sold. Don't list everything and don't be too obvious. Some products do not require lengthy descriptions. Balance between saying too much or too little.
Source: Uniqlo
For example, if you sell women's black t-shirts, there's not much you're describing.
Check out the above screenshot from Uniqlo - the photo says it all. It also has basic information - materials, nursing instructor, description and shipping information. The description is short as it has to be a t-shirt, it highlights the most important features and is easy to read thanks to the bullet points.
Don't use clichés like "this is the Latest Mailing Database best quality". Instead, point out why your product is the best, list the benefits it will bring to the customer, and they will recognize that your product is good for themselves.
Source: Crocs
Crocs lists their best qualities. But be careful how they operate. As you can see from the screenshot above, Crocs are waterproof, comfortable, dry quickly and easy to clean.
But when listing all these good features, do you see the sense of humor they use? They are not talking about "anhydrous" but "water friendly". Not only do you like them, you "fall in love". A lovely addition is that they are "fun".Maintain brand voice and style
When creating product descriptions, make sure they don't sound fake. The description should sound like your brand's voice. The product content you want to create should follow all of your branding philosophy, design and style.
Use your own brand terms. Therefore, customers will easily recognize and "hear" your voice. Does your brand use humor? Is your brand casual or business? Can you describe your product creatively or should you follow strict rules?
Source: Asos
Asos is known for describing its products in a humorous and innovative way. This is their style. As you can see from the example above, boots are "worth planning for."