Is Martha Stewart's recent drunkard the best new Instagram PR strategy for media coverage and engagement? Oops, maybe not for everyone. A timely reminder, but an on-point social media strategy is at the heart of effective public relations and marketing. Under orders for shelters at home in most of the United States and beyond, it's never been so true online with all eyes. Say goodbye to likes and hello to the comments, it's all about engagement. Today's PR mode Instagram is all about a vibrant community, cultural relevance, and visual expression.
Instagram PR stats don't lie Instagram stats ghost mannequin effect Prior to the pandemic, Instagram had already provided the brand with a large and enthusiastic audience. advertisement Continue reading below One billion people use the app every month, and 500 million accounts use Instagram stories every day. But even more important for brands is that 83% of people use Instagram to discover new products and services, and 72% buy after seeing something on Instagram. If these stats show one thing, your brand should be on Instagram! Instagram in the era of COVID-19 The new coronavirus pandemic is affecting almost every area of our lives, including social media marketing, public relations, and advertising processing. But it doesn't have to be bad. Instead, brands should see this global crisis as an opportunity to be creative, especially on Instagram.
One way to take advantage of these crazy times we live in is to understand that brands can connect with their customers while raising awareness of both products, beliefs, culture and values. I talked to Hugh Rees to discuss Instagram in the era of coronavirus. advertisement Continue reading below Rees is an Australian-based software engineer, agency owner, and social media expert whose book, Instagram Mastery: The Ultimate Guide to Organically Growing Your Brand with Instagram, on Amazon. It has been released. Here are some expert tips for leveraging and expanding your brand account during a pandemic. How brands use Instagram PR in telecommuting mode
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For further insights and creative techniques, you can also explore this fashion branding blog where different strategies are discussed in detail.