Sweet spot for your audience. I’ll dive into this more later on. Until then, you also need to figure out which day to send your emails. Good thing there’s even more data we can discuss about this next. BEST DAY TO SEND EMAILS Sending your emails at the right time won’t do much good for your stats if you’re delivering them on the wrong day of the week. researchers found that emails sent on Tuesdays and Fridays earned the highest open rates (19.9% and 19.6%, respectively).
Screenshot showing graph on email send time Weekend emails make sense for certain industries and circumstances. If your message has anything to do with making your subscriber’s weekend better, they’ll be more interested to hear what you have to say. So Telemarketing list arts and crafts, outdoor/indoor hobbies and activities, and event messages work on Fridays and Saturdays. I talk about how Michaels (a craft paint store) does a stellar job of this in this guide on email marketing examples.
To get their readers to take action over the weekend, Michaels sent out this email giving readers the inspiration and tools they need to get started. Screenshot showing a promotional email The data about Tuesdays doesn’t need quite as much explaining. Most of us are over the Monday madness and have settled into our weeks a bit by Tuesday, so we have more time to read emails that come our way. To build on this idea, researchers from a Campaigner study compared open rates from the first and second