This ad made the then 18-year-old copywriter a double millionaire . (The nephew's comment is also very interesting). 76. For the woman who looks older than she is A stopper headline for thousands of women... and far more successful than its subtle predecessor, "For the woman who looks younger than her." What was it? Drama! drama baby It just works better. 77. Where to go with a good used car A headline that tells what the product does ... not what it is . This ad was placed back when not everyone had a car.
In the actual text there is also "A good used car brings you the whole world. Then why not buy one? You don't even need a lot of money." 78. Check the kind of body you want The checklist that came immediately afterwards invites the reader to participate. Which of these improvements would you like to see in your body? 79. "You kill Israel phone number list history – or I'll run out of state!" That's almost no headline anymore. It's a story. Could you read the headline and not the actual text? I do not think so. 80. Here's a quick way to get rid of a cold The headline promises to get rid of an unwanted condition in a simple, colloquial tone. And that too quickly.
There's another woman waiting for every man - And she's too smart to have bad breath A headline promoting a toothpaste. No wife wants her bad breath to be remembered when her husband goes to work. "The attractive woman he sees during the workday doesn't have him." You can no longer use this effect today. But back then it worked. This is again a good example that you should a) know your audience and b) write and advertise in a contemporary way. 82. it drinks - but never after! This headline describes in a few words a state of affairs that was the reason that a pen brand became the market leader. And especially the word "belch" is a nice stopper.