Advantages of the software: using Software that arranges, codes and clearly visualizes qualitative data in an easy-to-understand manner. Coding in this context means the manual or automatic assignment of individual text passages to subject categories. The coding forms the basis for subsequent searches: be accessed in a targeted, subject-focused manner, and the results are immediately available for written reports or presentations.
Thus with just a few mouse clicks, it is possible to determine Philippines WhatsApp Number List how respondents rate the company's services, for example, which points of criticism are piling up. Disadvantages of the software: what the software cannot do is the analysis work itself, market researchers still have to reflect, compare and interpret by themselves. Therefore, the software can be described as a functional data management system that can significantly simplify the work of handling large amounts of data.
Qualitative data analysis still needs to be done manually. Conclusion: Whether such a tool is worth it for your company has to be checked individually, since the cost of the software is not insignificant. In most cases, software vendors (for example) offer free trial versions that can be used to check whether the software offers added value.