how BAT couples B2C. Tencent carried out a round of structural reorganization and strategic upgrade last year, and proposed a new goal of "rooting in the consumer Internet and embracing the industrial Internet". Under the overall strategy of "consolidating the mobile foundation and winning the AI ​​era", Baidu has brought AI achievements from the laboratory to real life. The two strategies have something in common. The first half of the sentence focuses on the development of mobile products, and the connection between users and enterprises is built through its own platform. The second half of the sentence puts forward the vision and indicates the development direction. It is not difficult to see that sms marketing service whether it is to establish a connection between C and B through mobile products now, or to embrace toB more in the future to serve toC, this kind of bond and bridge connecting C and B with BAT as an axis is what BAT attaches great importance to. Applets. If the development of toB determines the industry pattern in the next 20 years, then the contest of mini-programs is a contest of the future, and the future of Tencent and Baidu is tied to this. The contest has begun, and the Internet is not waiting. 01 Why are Mini Programs an excellent choice for toB? The author has done a system analysis in previous articles. For merchants, the development cost of small programs is low and maintenance is easy; while for C-end users, there is no need to download, and they can leave after use,